Privacy Policy

At Sterling Property Solutions Ltd, we value your privacy and are committed to protecting your personal data when you use our online platform. This privacy policy explains how we collect, use, share, and protect your information in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Information We Collect

We may collect and process the following types of personal data when you use our services:

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• Contact Information: such as your name, postal address, phone number, and email address.
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• Account Details: login credentials and preferences when you register or interact with our software.
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• Usage Data: including details on how you use our platform, device information, IP addresses, and browsing behavior related to our service.
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• Transactional Data: details of bookings, pricing, and analytics data you provide or that we generate through the usage of our property channel management system.
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• Communication Data: correspondence and inquiries you send to us via postal mail or other offline communication routes.
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How We Use Your Information

Your personal information is used for the following purposes:

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• To provide, maintain, and improve our property technology software services, including multi-platform booking integration and real-time availability synchronization.
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• To manage your account and deliver customer support.
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• To automate pricing tools and deliver tailored reporting and analytics.
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• To comply with legal obligations and enforce our terms of service.
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• To communicate important updates and operational information related to the use of our service.
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• To integrate with Customer Relationship Management (CRM) systems as requested or authorized by you.
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Legal Bases for Processing

We rely on several legal grounds to process your personal data as permitted by GDPR, including:

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• Your consent, where you have explicitly agreed to certain processing activities.
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• Performance of a contract, such as providing access to our software and related services.
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• Compliance with legal obligations.
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• Our legitimate interests, such as improving our services, maintaining security, and preventing fraud, balanced against your privacy rights.
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Data Sharing and Disclosure

We do not sell your personal information. We may share your data with trusted third parties only when necessary to deliver our services or comply with legal requirements, including:

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• Service providers and partners who assist in delivering software functionality, hosting, analytics, or customer support under contract and confidentiality obligations.
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• Legal authorities or regulators if required by law or to protect our rights in case of disputes or fraud.
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• Other entities as authorized or instructed by you through integrations such as CRM platforms.
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Data Retention

We retain your personal data only as long as necessary to provide our services, comply with legal requirements, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.

Your Rights Under GDPR

You have meaningful rights under data protection laws, including:

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• Right to Access: You can request a copy of your personal data we hold.
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• Right to Rectification: You can request correction of inaccurate or incomplete data.
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• Right to Erasure: You may ask us to delete your personal data when no longer necessary for the purposes collected, with some exceptions.
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• Right to Restrict Processing: You can ask to limit how we use your data in certain situations.
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• Right to Data Portability: You have the right to receive your data in a structured, machine-readable format.
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• Right to Object: You can object to processing based on legitimate interests or direct marketing.
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To exercise any of these rights, please contact us by postal mail only at the address below. We will respond within the statutory timeframe required by law.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against accidental loss, unauthorized access, misuse, or alteration. Access to personal data is strictly controlled and limited to authorized personnel who require it to perform their job duties.

International Transfers

As a UK-based company, Sterling Property Solutions Ltd may transfer your personal data within the European Economic Area (EEA). Where data is transferred outside the EEA or the United Kingdom, we ensure appropriate safeguards are in place to protect your privacy, such as standard contractual clauses approved by data protection authorities.

Cookies and Tracking Technologies

Our online platform may use cookies and similar technologies to enhance user experience, analyze usage, and assist with security. You can manage cookie preferences via your browser settings. For more detailed information about our use of cookies, please refer to our Cookie Policy where available.

Changes to This Privacy Policy

We may update this policy periodically to reflect changes in legal, technical, or operational requirements. When significant updates occur, we will make reasonable efforts to inform you through our platform. Continued use of our services constitutes acceptance of those changes.

Contact Details

If you have any questions or wish to exercise your data protection rights, please contact us at:

Please note, we do not handle data subject requests via email or phone to ensure secure communication and proper verification of identity. Postal requests help us protect your privacy effectively.